2005 – 2007

As Marketing Coordinator at Proativa RH, I was responsible for revitalizing the company’s marketing strategy, branding, and digital presence. This role encompassed overseeing the development of a new corporate identity, launching a state-of-the-art website, and managing marketing initiatives to strengthen relationships with key clients, including major corporations such as Natura, Suzano, and Coca-Cola. My efforts focused on aligning marketing strategies with business goals to enhance brand visibility and client engagement

Expanded Contributions and Key Achievements

• Brand Revitalization: Directed the redesign of Proativa RH’s corporate identity, including the creation of a modern logo and visual brand guidelines, which are still in use today.
• Digital Transformation: Spearheaded the development and launch of a new company website with enhanced functionality, focusing on usability and client engagement.
• Client Relationship Management: Maintained close relationships with executive-level clients, ensuring satisfaction and alignment with their HR needs. Supported accounts with tailored marketing solutions and initiatives.
• Endomarketing Campaigns: Designed and implemented internal marketing campaigns for key clients, such as Natura, aimed at improving employee satisfaction and performance.
• Event Management: Organized and executed corporate events, from conceptualization to logistics, including invitations, supplier management, and on-site coordination.
• Team Leadership: Supervised and mentored a team of support staff and collaborated with cross-functional teams to align marketing efforts with business strategies.
• CRM Implementation: Utilized CRM tools to optimize client interactions, streamline processes, and enhance customer relationship management.
• Training and Development: Delivered marketing training sessions for internal teams to ensure alignment with the company’s strategic objectives.

Some Key Numbers